Ariana Grande posts rare no-makeup video to promote her beauty line

Ariana Grande’s got nothing to hide. The pop star went makeup-free in a new Instagram video Monday before showing off the powers of her new R.E.M. Beauty concealer.

She captioned the posts “before” and “after,” sipping from a mug while showing off her bare face. Fans went wild for the rare natural moment, with one tweeting, “ariana grande is so beautiful even without makeup.”

The brunette bombshell launched her makeup line in 2021 with eyeshadows, lip colors and highlighters, but her Sweetener Concealer ($24) — out July 28 —marks her first foray into face products.

While fans eagerly await the arrival of Grande’s latest product, which will be available to purchase in a whopping 60 shades, all of R.E.M. Beauty’s previous launches are available to shop on and at Ulta.

Grande, 29, is far from the only big name with her own beauty business; Rihanna, Gwen Stefani, Halsey and more have released makeup brands in the past few years. But the “Don’t Look Up” star says she’s not here to compete.

“I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever. I think that … I wear my peers’ makeup as well, just like I listen to their music,” she said in an interview with Allure ahead of the brand’s launch.

“I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music.”

[Disclaimer: This news has been made on the basis of information received from the website. NewsKosh does not confirm this from its side.]

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