Ireland have launched their Rugby World Cup kit to an underwhelming response.
Many fans have the feeling that the kitmaker hasn’t quite captured the Irish green.
Ireland’s ‘mint green’ kit underwhelms
The colour has something of a washed out quality while other fans believed that the jerseys looked like cheap shirts.
The Canterbury jerseys were launched earlier this week with an announcement reading: “Canterbury, the official kit partner to Irish Rugby, today unveils the new Ireland home and alternate jerseys that will be worn at the Rugby World Cup in France this autumn.
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“The jerseys, as well as a full range of training and supporter clothing, are available at Canterbury.com, and via Intersports Elverys, in store and on Elverys.ie.
“Boasting VaopDri+ adaptive and quick-drying technology, a bonded, elastic and flatlocked collar for strength, laser-cut holes for breathability, silicone logos and curved form for comfort and made from 100% recycled polyester, the jersey is the most technologically advanced ever produced by Canterbury.”
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The jersey is launched alongside Canterbury’s ‘We Go Together’ campaign, which has called on Irish fans around the world to unite in support of the Ireland team during the Rugby World Cup.
Huge year for Irish rugby
Ireland player and Canterbury Ambassador Mack Hansen said: “This is a huge year for the squad as we travel to France to represent the four provinces. The team have been training hard and we can’t wait to get back out onto the field in this new Canterbury jersey, with thousands of Irish fans behind us.”
Simon Rowe, VP Global Sports Marketing, Pentland Brands, commented: “Canterbury prides itself on creating cutting-edge performance jerseys and this kit is a testament to the expertise the brand has built with over a century in the game and this new kit is the best we’ve ever seen.
“What makes rugby special is its ability to brings people together from all walks of life, and this new campaign looks to capture the magic that happens as teams, nations and cultures collide.”
IRFU Chief Commercial Officer Padraig Power stated: “As preparations build towards France 2023, this new jersey marks the start of Ireland’s journey.
“We’ve enjoyed a successful partnership with Canterbury over the past decade. This year will be our most important yet as we prepare to celebrate the coming together of thousands of Irish fans around the world.”